Stink StudiosWETRANSFER Giving the humble file sharing service a voice in its first-ever brand campaign by demonstrating how the platform supports artists throughout the ebbs and flows of their creative journey. Highlighting their work, while peeking into their process, to contrast the simplicity of WeTransfer with the complex, nonlinear journey of creativity.
Stakeholder Interviews Audience Research Business Strategy Product Strategy Brand Strategy Brand Positioning Creative Campaign Strategy