Stink StudiosWETRANSFER
Defining WeTransfer’s brand proposition by showing how the platform helps creatives get their ideas out efficiently and beautifully. Building on the insight that artists draw most of their inspiration offline, we developed a campaign that rejects mindless scrolling in favour of real world experiences that inspire genuine creativity.
Stakeholder Interviews
Audience Research
Business Strategy
Product Strategy
Brand Strategy
Brand Positioning
Creative Campaign Strategy