Communion StudioROSEWOOD
Developed a new brand positioning and strategy for Rosewood Hotels & Residences, built around a purpose that celebrates the enriching relationship between people and places, and a proposition inspired by the spirit of discovery. The strategy informed a new visual identity and campaign that deepened the brand’s connection to culture across art, design, music, wellness, and gastronomy.
Brand Strategy
Brand Narrative
Brand Messaging
Tone of Voice
Creative Campaign Strategy