Alexandra Tyler
Creative Strategy Director

Rehab StudioGOOGLE
Leading the research and strategy of a year long innovation project with Google Media Labs - a series of design sprints to identify innovation opportunities in media. One of which led to a campaign for Chromecast, leveraging second screen behaviour to engage an entire arena of NHL fans in New York to play a game against one another.
 
Cultural Research
Innovation Workshops
User Research
User testing
Experience Strategy
alexandrakatetyler@gmail.com